DRIVEN FASHION WEEK
Welcome to Driven Fashion Week: Where Speed Meets Style!
From exclusive events to curated collections, we're weaving these worlds together. Picture it: the iconic racetrack transformed into a catwalk, where elegance meets horsepower. Models strutting alongside roaring engines, their outfits catching the autumn breeze. It's not just a fashion show; it's a high-octane spectacle. Join us as we blend speed, style, and sophistication.
Hosted in Sebring, Florida during the IMSA 12 Hours of Sebring Race Weekend March 13th -16th
As engines roar and race cars zoom past at breakneck speeds, we invite you to experience the perfect blend of adrenaline and elegance at Driven Fashion Week. Held during the iconic 12 Hours of Sebring race weekend, this event is a celebration of the exhilarating world of motorsports and the cutting-edge world of fashion.
The 12 Hours of Sebring: One of the most prestigious endurance races in the world, this grueling 12-hour race pushes both drivers and machines to their limits. Witness top teams and drivers from around the globe compete for glory at the historic Sebring International Raceway.
Sebring International Raceway: Nestled among the orange groves and cattle ranches of Central Florida, Sebring Raceway is one of the oldest continuously operating racetracks in the United States. Originally built on the site of Hendricks Army Airfield, a World War II training base, the track has hosted the world's leading drivers and manufacturers for over six decades2. The 12 Hours of Sebring is the track's crown jewel, attracting top-tier talent and thrilling fans with its unpredictable action.
Driven Fashion Week Spring 2025
Amidst the high-octane racing action, Driven Fashion Week brings the world of fashion to life. From runway shows featuring motorsport-inspired couture to exclusive pop-up shops with cutting-edge designs, this event promises a sensory feast. Top designers push the boundaries of fashion, capturing the essence of speed and elegance in their collections.
Join us at Driven Fashion Week and immerse yourself in a world where the passion for racing meets the artistry of fashion. Whether you're a motorsport enthusiast or a fashion aficionado, this event offers an experience like no other.
Race Week Fashion: From Endurance to Excitement
Driven to Fashion
The 12 Hours of Sebring: One of the most prestigious endurance races in the world, this grueling 12-hour race pushes both drivers and machines to their limits. Witness top teams and drivers from around the globe compete for glory at the historic Sebring International Raceway.
Porsche Carrera Cup: Featuring the sleek and powerful Porsche 911 GT3 Cup cars, this series offers heart-pounding action for both professional and amateur drivers. The Carrera Cup is known for its fierce competition and high-speed excitement.
Mustang Dark Horse Race: Showcasing the raw power and performance of the Mustang Dark Horse, this race highlights the capabilities of Ford's high-performance sports car. Feel the thrill as these powerful machines battle it out on the track.
Lamborghini Super Trofeo: A one-make racing series featuring the stunning Lamborghini Huracan GT3 cars, the Super Trofeo offers a spectacle of speed and style. Drivers from around the world compete in this thrilling series, showcasing their skill and precision.
Driven Fashion Week: Amidst the high-octane racing action, Driven Fashion Week brings the world of fashion to life. From runway shows featuring motorsport-inspired couture to exclusive pop-up shops with cutting-edge designs, this event promises a sensory feast. Top designers push the boundaries of fashion, capturing the essence of speed and elegance in their collections.
Sponsorship Opportunities
Experience the Pinnacle of Elegance at Driven Fashion Week
Set in the track-side paddocks, amidst the roaring engines of Lamborghini, Porsche, Ford, and many other legendary marques, this event will be a dazzling fusion of speed and style. Feel the pulse of the race as you mingle with top race teams and drivers in an environment where luxury meets adrenaline.
As the sun sets, the event will come alive with a captivating array of activities. Picture this: fashion displays, ultra-luxury lounges beckoning guests to unwind, and a social lobby abuzz with anticipation. The event will ignite with the latest seasonal fashions, showcasing the trendiest styles in a glamorous runway setting.
Join us for an unforgettable evening of elegance and style, set against the stunning backdrop of Sebring International Raceway. This event promises to be the epitome of high-class entertainment and fashion, merging the worlds of racing and haute couture into a spectacular weekend extravaganza.
Sponsorship Opportunities
Driven Fashion Week sponsorship benefits allow your company the opportunity to gain exposure and visibility, to engage directly with your target audience and positions your company as an industry leader in luxury marketplace.
Introduce your collections, products and services to an amazing group of luxury buyers with collateral interest, and at the same time, hosting your top clients at an exclusive, immersive, luxury lifestyle entertainment event, over this amazing weekend of racing.
Sponsorship Benefits Include
Elevate Your Brand
Elevate Your Brand
Elevate Your Brand
Our Sponsorship Opportunities aren’t just ordinary; they’re extraordinary. Picture your brand taking center stage with exclusive category and brand activation.
Logo Brilliance
Elevate Your Brand
Elevate Your Brand
Imagine your company logo gracing every invitation and marketing piece. It’s not just visibility; it’s a statement—a promise of something extraordinary.
Display Showcase
Elevate Your Brand
Display Showcase
Your display area isn’t just space; it’s a canvas for innovation. With skirted tables and chairs, to customize your showcase.
VIP Affluence
Tailored Invitations
Display Showcase
Gain access to an elite circle—over hundreds of VIP, affluent, and invited-only guests. These connections are priceless.
Tailored Invitations
Tailored Invitations
Tailored Invitations
Customized invitations to an unforgettable experience. Your clients won’t want to miss this exclusive affair.
Ultimate VIP Pass
Tailored Invitations
Tailored Invitations
The VIP Tickets? They’re your golden tickets to an exclusive luxury experience. Picture VIP Gift Bags, hosted wines, gourmet hors d’oeuvres, live entertainment—the works!
VIP Gift Bags
Capture the Glamour
Capture the Glamour
You can enhance your brand and include a product sample or captivating literature in each of the VIP Gift Bags.
Capture the Glamour
Capture the Glamour
Capture the Glamour
Access to event photography ensures your brand’s legacy lives on. Every click immortalizes your presence in the world of opulence.