From exclusive events to curated collections, we're weaving these worlds together. Picture it: the iconic racetrack transformed into a catwalk, where elegance meets horsepower. Models strutting alongside roaring engines, their outfits catching the autumn breeze. It's not just a fashion show; it's a high-octane spectacle. Join us as we blend speed, style, and sophistication.
Join us in Austin, Texas, for an exhilarating weekend of high-octane racing at the Circuit of the Americas (COTA) during the NASCAR and VP Sports Car Race Week! This thrilling event, scheduled for February 28 to March 2, 2025, will feature the NASCAR Cup Series (NCS) and Xfinity Series (NXS) races, along with the debut of the IMSA-sanctioned VP Racing SportsCar Challenge.
Experience the heart-pounding action as the world's top drivers navigate COTA's challenging 2.4-mile, 17-turn National Course. With extended race distances and a packed schedule of practice, qualifying, and race sessions, there's something for every racing enthusiast.
Beyond the track, enjoy a festive atmosphere with live music, driver meet-and-greets, interactive displays, and family-friendly activities in the Fan Zone. Don't miss out on this unforgettable weekend of motorsport excitement in the vibrant city of Austin!
In conjunction with the thrilling NASCAR and VP Sports Car Race Week at Circuit of the Americas, we're excited to announce the launch of Driven Fashion Week! This unique fusion of speed and style will be hosted in Austin, Texas, featuring an exclusive fashion experience on Thursday, February 27th, 2025, in the heart of downtown Austin.
Prepare to be captivated by the latest trends and innovative designs as top fashion houses and emerging designers come together to showcase their collections. The event promises a glamorous evening filled with runway shows, designer showcases, and VIP experiences that celebrate the intersection of fashion and motorsports.
Don't miss the opportunity to witness this extraordinary blend of elegance and adrenaline, set against the backdrop of Austin's vibrant culture. Join us for Driven Fashion Week and be part of an unforgettable experience that redefines the boundaries of fashion and racing.
The NASCAR Xfinity Series will be racing at Circuit of the Americas (COTA) in Austin, Texas, from February 28 to March 2, 2025. This event will feature the Focused Health 250, scheduled for Saturday, March 1, 2025. The race will take place on COTA's 2.3-mile, 20-turn National Course, which has been newly configured for this year's race.
The National Course layout is expected to provide more action and excitement for fans, with the race distance extended from 68 laps to approximately 100 laps. This change aims to offer nearly 50% more racing action compared to previous years. The new layout will also challenge drivers with its fresh pavement and modified track sections.
Fans can look forward to a thrilling race day experience with additional entertainment, including live music, driver meet-and-greets, and interactive displays in the Fan Zone. The event promises to be a fantastic weekend of motorsport excitement in the vibrant city of Austin, Texas.
Get ready for an exclusive affair that promises opulence and sophistication. Hosted in an incredible 18,000-square-foot location overlooking downtown Austin, Texas, Driven Fashion Week will take place on Thursday, February 27th, 2025.
Our guest list boasts hundreds of VIP attendees, including the crème de la crème of DSM Luxury and the event co-sponsors' top clientele. These discerning patrons have previously indulged in luxury homes, exquisite motorcars, prime real estate, fine jewelry, and other high-end products.
As the sun sets, the event will come alive with a captivating array of activities. Picture this: fashion displays, ultra-luxury lounges beckoning guests to unwind, and a social lobby abuzz with anticipation. The event will ignite with seasonal fashions, showcasing the latest trends.
Join us for an unforgettable evening of elegance and style, set against the stunning backdrop of downtown Austin.
Driven Fashion Week sponsorship benefits allow your company the opportunity to gain exposure and visibility, to engage directly with your target audience and positions your company as an industry leader in luxury marketplace.
Introduce your collections, products and services to an amazing group of luxury buyers with collateral interest, and at the same time, hosting your top clients at an exclusive, immersive, luxury lifestyle entertainment event, in the heart of Austin during this amazing race weekend at the Circuit of the Americas.
Driven to Country, hosted during Driven Fashion Week in Austin, is about to kick up some dust. Trailblazing Couture: Imagine models striding down the paddock in denim and lace, channeling Southern charm and wild spirit. Fringe jackets, embroidered boots, and sun-kissed hats—it’s high-fashion meets rodeo chic.
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Our Sponsorship Opportunities aren’t just ordinary; they’re extraordinary. Picture your brand taking center stage with exclusive category and brand activation.
Imagine your company logo gracing every invitation and marketing piece. It’s not just visibility; it’s a statement—a promise of something extraordinary.
Your display area isn’t just space; it’s a canvas for innovation. With skirted tables and chairs, to customize your showcase.
Gain access to an elite circle—over hundreds of VIP, affluent, and invited-only guests. These connections are priceless.
Customized invitations to an unforgettable experience. Your clients won’t want to miss this exclusive affair.
The VIP Tickets? They’re your golden tickets to an exclusive luxury experience. Picture VIP Gift Bags, hosted wines, gourmet hors d’oeuvres, live entertainment—the works!
You can enhance your brand and include a product sample or captivating literature in each of the VIP Gift Bags.
Access to event photography ensures your brand’s legacy lives on. Every click immortalizes your presence in the world of opulence.
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