DRIVEN FASHION WEEK
Driving Fashion Forward
DRIVEN FASHION WEEK
Driving Fashion Forward
For the 2025 Race Season we are proud to present an innovative platform that merges the worlds of high fashion and motorsports.
Driven Fashion Week is dedicated to showcasing fashion brands' seasonal collections through the thrilling lens of luxury vehicles and high-octane performance. This program is not just an event but a unique experience that redefines how we view and enjoy fashion.
By combining the elegance of couture with the excitement of motorsports, we offer designers an unparalleled stage to highlight their creativity and style. Join us as we accelerate into a new era where fashion meets horsepower!
Picture it: the iconic racetrack paddocks turned into a catwalk, where elegance meets horsepower. Models strutting alongside roaring engines, their outfits catching the autumn breeze. It’s not just a fashion show; it’s a high-octane spectacle. Join us as we blend speed, style, and sophistication.
Picture the scene: sleek race cars tearing down the track, their engines roaring like a symphony of power and precision. But look closer—beyond the speedometers and tire smoke—and you’ll find a world of style, elegance, and expression.
By being involved in Driven Fashion Week, you will not only have the opportunity to work directly with a professional race car driver as your brand ambassador but also introduce your new Spring Collections to over 5,000 of our DSM Luxury Fashion Buyers. This elite community is comprised of top clients who have attended our previous seasonal fashion events, hosted alongside over 40 global fashion brands. These discerning buyers are known for their sophisticated tastes and penchant for luxury, making Driven Fashion Week the ideal platform to ensure your brand receives the attention it deserves from a distinguished audience. Engage with fashion enthusiasts who appreciate the finer things in life and elevate your brand’s presence in the luxury fashion industry.
Driven Fashion Week, West will take place from March 28th to 30th, 2025, in the breathtaking wine country, hosted at Sonoma Speedway.
Join us for an unparalleled weekend of elegance and style, set against the stunning backdrop of Sonoma Speedway. This event promises to be the epitome of high-class entertainment and fashion, merging the worlds of racing and haute couture into a spectacular celebration.
Join us at the intersection of style, speed, and sophistication. Whether you're a fashion aficionado or a motorsport fan, Driven Fashion Week promises an unforgettable experience that celebrates both worlds.
Driven Fashion Week sponsorship benefits allows your company the opportunity to gain exposure and visibility, to engage directly with your target audience and positions your company as an industry leader in the luxury marketplace.
Introduce your collections, products and services to an amazing group of luxury buyers with collateral interest, and at the same time, hosting your top clients at an exclusive, immersive, luxury lifestyle entertainment event, in the heart of the city.
As the vibrant energy of summer gives way to the crisp allure of Fall, allow me to introduce you to the Driven Fashion Week. During this season, elevate your lifestyle with a curated event that seamlessly blends opulence and exclusivity. Picture indoor and outdoor luxury lounges, bespoke vacations, and captivating displays—all designed to delight your senses and leave an indelible mark on your memory.
Here, elegance meets horsepower as models strut alongside roaring engines. Their outfits dazzle against the spring backdrop, creating a spectacle that's not just a fashion show—it’s an adrenaline-fueled experience.
But that's not all! Beyond the track, the event buzzes with energy. Fashionistas mingle with racing enthusiasts, donning chic spring attire, designer accessories, and stylish ensembles in the pit lane.
And as the engines roar, the impeccably dressed crowd becomes part of the glamorous spectacle. It’s not merely about the cars; it’s about making a statement and being seen. Welcome to the world of Driven Fashion Week, where style, speed, and sophistication collide amidst the vibrant spring atmosphere!
DSM Luxury’s Auto Fashion events redefine elegance, unveiling the new models through exclusive collaborations with our Luxury Brand Partners, dazzling Seasonal Fashion Shows, and exquisite Luxury Displays.
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